(TheRedWire.com) – On Monday, the Libre Initiative, a nonprofit that is connected to the Koch brothers, is going to be rolling out a seven-figure ad campaign which is going to be targeting Latino voters. The ad is going to specifically attack congressional lawmakers who have expressed support for the “punitive economic policies” of the Biden administration.
The New York Times has noted that the campaign is the group’s most widespread campaign to date as it will also include digital ads. As part of the engagement efforts, there will also be a number of events at Hispanic grocery stores and restaurants. They are also releasing a Spanish-language website in which they are attacking Bidenomics.
The Democrats along with President Joe Biden have struggled with making inroads with voters regarding the U.S. economy. Libre’s leaders have stated that they were looking to use what they consider a winning issue for Republicans in order to win the support of more Latino voters.
Libre’s CEO Jose Mallea pointed out that Bidenomics has been devastating for Latino households and that it has diminished their quality of life. He added that reversing this trend was important for the prosperity of Latino families.
Libre is the sister organization to the super PAC Americans for Prosperity Action. The leaders of the group have revealed that the campaign is looking to target federal lawmakers who had previously supported Biden policies, which they argue are behind the record inflation and increase in living expenses. Libre’s campaign is targeting more than 20 Congress Democratic members in several states including Pennsylvania, Nevada, and Michigan.
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