Biden Campaign Starts Copying Trump’s Strategy

Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 , via Wikimedia Commons

( – The 2024 reelection campaign of President Joe Biden is trying to turn former President Donald Trump’s strategy of nicknaming and name-calling against him. 

From early in his 2016 primary campaign, Trump had taken to using nicknames when referring to his opponents. At the time he was calling his top Republican primary opponent “Lyin’ Ted” Cruz. In his attacks on the Democratic party, he has also called former House Speaker “Crazy Nancy Pelosi” and Sen. Majority Leader “Cryin'” Chuck Schumer. In 2016 he took to calling Hillary Clinton, his opponent in the general race, “Crooked Hillary” while in 2020 he started to refer to President Biden as “Crazy Joe.”

This week the Biden campaign distributed an email in which they started to refer to Trump as “Broke Don.” This is a reference to the financial troubles that Trump is currently facing which are relating to the legal cases against him. Trump’s legal team last week noted in a filing that they had not been able to secure the $464 million bond that is required to pay the fine in the case brought forward by Attorney General Letitia James which targeted the Trump organization. 

In the email, Biden’s campaign pointed out that Trump was not able to raise the capital required and that he was not campaigning right now. 

For years Trump has claimed that Biden has been avoiding the media and that during the 2020 presidential race, he had been “hiding” in his Wilmington, Del. This is something that Biden’s email also references. 

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